Our story
Born in Vienna.
Made to go further.
ROYA is an independent beverage brand with a simple idea: matcha should fit into the way we live.
01 / The idea
Keep the matcha.
Change the moment.
A bowl and a whisk have their place. So does a drink you can take with you.
ROYA brings matcha green tea into a smooth oat-and-coconut base. Ready to drink, with no preparation needed.
The recipe was developed, tasted and refined in Austria. The result is one considered drink in one distinctive format.
02 / The details
Considered inside.
Distinctive outside.
Taste and design belong together.
The cream-and-matcha marbling, gold wordmark and eight-sided carton give ROYA a clear identity. EU production and an aseptic format give it the practical foundations to travel.
Meet the product
03 / On the shelf
From Vienna.
Into everyday life.
ROYA is available at selected retail locations across Vienna.
Our retail rollout continues across Vienna. We are building the next stage with retail and distribution partners.
Partner with ROYA